Now that you have your domain name, hosting, and email set up. And you have built your website and have it published on the world wide web. The next step is to market it. Get it noticed.
Increase Traffic through Search Engine Optimization (SEO)
There are three different ways people will access a website:
- Direct access – by typing in the URL for your website and going straight to it. Most people will do this if they see your URL on a business card, email marketing campaign, advertisement, etc.
- Referred access – as a referral from another website. Perhaps your website is listed in a directory, business publication, or on another website owned by you or someone else.
- Search engine – when your website shows up when someone searches on a key word which is used by the search engine to find your website and display it as a search result.
Everything you publish should include your website address on it. This will promote as much direct access as possible. Plus, you should add your website to every possible directory – professional directories, associations, Yelp, City Search, Chamber of Commerce, etc. Some directories, like the Yahoo directory will list you for an annual fee, while others will list it for free. Set up email link exchanges with everyone you know who has a website. You show a link to their website in exchange for them showing a link to your website.
Search engines use a combination of directories, referral links, and key words for inclusion in search results. So the more directories you are listed in, and the more links exist to your website on other websites, and better optimized your key words are, the higher your website will be listed in search results.
Click Here for more information about Search Engine Optimization methods.
Easy Email Marketing
Use spam-free and legal email tools to send email to people who want to receive them and look forward to getting them.
Click Here for more information about Email Marketing.
Track who is visiting your website
Website analytics are essential to your continual effort to improve content, and make it more usable.
Click Here for more information about website analytics.